Environment
Preserving the environment for current and future generations
Climate change remains one of the most critical issues facing our world today As the largest leisure travel group in the Nordic region, we are part of the problem – but we’re also part of the solution We have set clear targets to reduce the environmental impact of our activities, focusing on the areas where we can have the greatest impact – locally as well as globally. This is a journey we undertake every day, with dedication, enthusiasm and responsibility.

Our climate and environment targets

2025
- Eco-friendly staff uniforms across business units
- 65% locally produced food and beverage volume in own operated hotels
- 25% reduction of waste volume per guest night from restaurants and bars in own operated hotels

2029
- 50% Travel suppliers have Science Based Target initiative (SBTi) validated targets.

2030
- 30% reduction of water footprint per guest in own operated hotels
- SBTi validated target 42% reduction in scope 2 emissions
- SBTi validated target 19% reduction in carbon emissons from all own operated flights

2040
- Net-zero carbon emissions from own operated hotels
- 50% reduction of carbon emissions from all own operated flights

2050
- Net-zero carbon emissions from all hotels
- Net-zero carbon emissions from all own operated flights