At the heart of Nordic Leisure Travel Group is our purpose – to enrich life for our customers, our employees and all our stakeholders. Inherent in this purpose is an ambition to create a sustainable business that doesn't just deliver profitability, but also nutures the communities we do business in and protects our planet for current and future generations.

We do this by intergrating sustainable thinking into the fabric of our business. By developing new processes and investing in new technologies that can help drive down emissions. By promoting strong economic growth and responsible environmental management at our destinations. By creating an inclusive work environment where everyone feels heard, connected and engaged. And by setting up frameworks that help us deliver the data we need to report accurately and transparently on our progress.

This is our sustainability journey. We've identified the areas where we can have the greatest impact. We know we are on the right track, but we still have much to do. We learn and get better every day. And we work with partners in our industry and beyond to reach our goals. Because the journey to a sustainable tourist industry is a long one, and we will only reach our destination if we travel together

Couple looking out from a viewpoint

OUR VISION - Enriching Life

‘Enriching Life’ is our commitment to creating unforgettable travel experiences that positively impact people across our world – our customers, our employees, our business partners and the communities we interact with. But this commitment goes further. Our planet and its people are the foundation of our business. As such, we are committed to help protect natural ecosystems, respect local cultures, and support regional communities — ensuring they remain healthy and vibrant for everyone to enjoy.

This vision guides us on every journey we plan and every destination we explore, ensuring that we contribute to a more sustainable and enriching future for all. Our vision is made up of four pillars – people, our employees, our planet and our way of working.These form the foundation for our efforts to enrich life through travel. They guide our work as we strive to make a meaningful difference and build a sustainable legacy for the future.

Read more about our four pillars
Chart over NLTG´s ESG goals

Our sustainability focus areas

Our vision lays out the responsibility we have as a company In order to deliver on this vision, we have defined the key areas within ESG where we believe we can have the most impact. By focusing on these areas, we ensure we always push NLTG and the rest of the industry in a more sustainable direction.

What we do

A person picking leaves

Environment

Preserving the environment for current and future generations.

Man buying from a kiosk

Social

Caring for people and communities.

Bridge in the sea

Governance

Steering a clear course and measuring our progress.

Door

Our targets are validated by Science Based Target Initiative

In 2024, we received approval from the Science Based Targets initiative (SBTi) of our targets for reducing our emissions. With this approval, we took an important step forward in our work to reduce the climate impact of our activities, primarily by creating greater transparency around what we commit to achieve and helping us to set the direction for the actions we need to take to get there.

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A conversation with...

Magnus Wikner, CEO of Nordic Leisure Travel Group, and Camilla Malmose, Head of Strategy and ESG.

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Magnus Wikner and Camilla Malmose