At the heart of Nordic Leisure Travel Group is our purpose – to enrich life for our customers, our employees and all our stakeholders. Inherent in this purpose is an ambition to create a sustainable business that doesn't just deliver profitability, but also nutures the communities we do business in and protects our planet for current and future generations.

We do this by intergrating sustainable thinking into the fabric of our business. By developing new processes and investing in new technologies that can help drive down emissions. By promoting strong economic growth and responsible environmental management at our destinations. By creating an inclusive work environment where everyone feels heard, connected and engaged. And by setting up frameworks that help us deliver the data we need to report accurately and transparently on our progress.

This is our sustainability journey. We've identified the areas where we can have the greatest impact. We know we are on the right track, but we still have much to do. We learn and get better every day. And we work with partners in our industry and beyond to reach our goals. Because the journey to a sustainable tourist industry is a long one, and we will only reach our destination if we travel together

OUR VISION - Enriching Life

“Enriching life” is our commitment to creating unforgettable travel experiences that positively impact people across our world – our customers, our employees, our business partners and the communities we interact with. But this commitment goes further. For us to deliver unforgettable travel experiences, we need beautiful and thriving destinations for people to travel to. That’s why we are committed to protecting our planet, plants and animals, so we all have rich, clean and sustainable environments to live in, visit and enjoy. This vision guides us on every journey we plan and every destination we explore, ensuring that we contribute to a more sustainable and enriching future for all.

We also believe in the transformative power of travel, and we are committed to promoting positive social change, both within our company and in the world around us. Our holidays and tours are designed to enhance quality of life by fostering cultural exchange, education and personal growth. We strive to create inclusive travel experiences that respect and celebrate diversity, so that every traveller feels valued and inspired. And we actively support local communities and promote ethical tourism. This vision guides our work, as we strive to make a meaningful difference and build a sustainable legacy for the future.

Our sustainability focus areas

Our vision lays out the responsibility we have as a company In order to deliver on this vision, we have defined the key areas within ESG where we believe we can have the most impact. By focusing on these areas, we ensure we always push NLTG and the rest of the industry in a more sustainable direction.

What we do

Environment

Preserving the environment for current and future generations.

Social

Caring for people and communities.

Governance

Steering a clear course and measuring our progress.

Our targets are validated by Science Based Target Initiative

In 2024, we received approval from the Science Based Targets initiative (SBTi) of our targets for reducing our emissions. With this approval, we took an important step forward in our work to reduce the climate impact of our activities, primarily by creating greater transparency around what we commit to achieve and helping us to set the direction for the actions we need to take to get there.

A conversation with...

Magnus Wikner, CEO of Nordic Leisure Travel Group, and Camilla Malmose, Head of Strategy and ESG.

Read our sustainability report for 2024 (PDF)

Previous reports

2023 (PDF)

2022 (PDF)

2021 (PDF)

2020 (PDF)

Back to NLTG.com

The pillars guiding our work towards a more sustainable future

Reducing our emissions

We are dedicated to minimizing our environmental footprint by practicing and promoting responsible tourism. This includes supporting initiatives that reduce carbon emissions throughout our operations, such as investing in new more fuel-efficient aircraft and adopting energy-efficient practices in our offices and hotels. We also invest in green technology where feasible, continuously exploring innovative ways to lessen our impact on the planet. By partnering with suppliers and communities who share our commitment, we aim to set industry standards for sustainability and inspire travellers to make eco-conscious choices.

Reducing our use of resources

We are committed to using natural resources and materials more efficiently within our operations. This involves implementing waste reduction programs, increasing recycling efforts, and choosing sustainable materials whenever possible. We actively seek to minimize water consumption across our hotel operation, encouraging both staff and travellers to participate in conservation efforts. By prioritizing resource efficiency, we reduce harmful outputs and contribute to a healthier planet for future generations.

Increasing our positive destination impact

We recognize our responsibility to support and enhance the communities and environments where we operate. Our approach includes partnering with organizations to promote cultural preservation, economic development, and wildlife conservation. We focus on initiatives that protect natural habitats, support local livelihoods, and ensure tourism benefits everyone involved. By fostering respectful interactions and sustainable practices, we help safeguard the places our customers love to explore, with special attention to protecting local wildlife.

Acting as a responsible business

We strive to provide excellent working conditions for our employees, including fair compensation, opportunities for development, and a safe, inclusive workplace. Ethical business practices are integral to our operations, ensuring transparency, accountability, and continuous improvement at every level. We also engage in social initiatives that align with our values and business, supporting causes that strengthen the communities and environments where we operate. By upholding these standards, we aim to build lasting trust with our stakeholders and contribute positively to society.