Nordic Leisure Travel Group (NLTG)
The leading holiday company in the Nordic and sells trips from Sweden, Denmark, Norway and Finland.
Since 1956, we have had the privilege of doing what we love – travelling and creating memories together with our guests. Over the years, we have developed our customer offering with everything from our own concept hotels and our own airline to trips to more than 60 countries and countless individual experiences to choose from.
Together, we create holidays you don’t want to leave.
A word from CEO Magnus Wikner
70 years of travel dreams – and we’ve only just begun
For more than seven decades, Nordic Leisure Travel Group has shaped and developed the Nordic holiday experience. With deep roots in our history and strong, long-term owners behind us, we stand today as an independent Nordic travel company – stable, entrepreneurial, and future-focused.
Our journey has always been driven by the same core idea: to give our guests the best weeks of the year. Through a culture of continuous improvement, we have step by step refined our offering into what it is today – where quality, safety, and experience go hand in hand. This is how we have earned our guests’ trust, year after year.
With some of the strongest and most well-known brands in the Nordic region, we are now the clear market leader. It is a position we are proud of – but never take for granted. It is something we continuously strive to earn.
We are now entering one of the most exciting phases of development in our history. With new products, the launch of new and unique concept hotels, a comprehensive renewal of the Sunclass Airlines fleet to the latest generation Airbus NEO, expanded investments in experiences and destinations, and significant investments in IT and AI.
All of this is done with our eyes firmly set on the future – while staying true to our guiding principle: to give our guests the best weeks of the year.
That was our promise 70 years ago when the company was founded. It is our promise today. And it will remain our promise for generations to come.
Celebrating 60 and 70 years
Over the past 70 years, Nordic Leisure Travel Group has helped millions of people discover the joy of travel. Our journey has been shaped by curiosity, innovation and a passion for bringing people closer to the world.
This year, Ving and Spies celebrates 70 years as tour operators and Tjäreborg 60. This video is a glimpse into the moments, milestones and memories that have defined our first 70 years.
