Maximising positive destination impact
In 2023, the Travel & Tourism sector contributed 9.2% to global GDP. This accounts for 10% of all jobs in the world – approximately 320 million³.
In 2024 alone, our operations resulted in almost SEK 1.5 billion being injected into the local communities where we operate our concept hotels. Our customers spending outside of the hotels contributed an additional estimated SEK 3.4 billion to local economies⁴. Hiring locally is an important part of our strategy and success.
All of our approximately 1,800 employees in our hotels are locally employed. This connects our company and our customers with the local population and has created relationships across several generations.
3 Source: World Travel & Tourism Council Economic Impact Research
4 Based on Statista data (average tourist spendings per week across main visiting countries – Spain, Greece & Cyprus).
Three-point plan to deliver a net-zero result by 2050
We primarily purchase food and materials locally, and as far as possible use locally produced products for, among other things, our bar and restaurant operations. In 2024, we formalised this in our new Resorts & Hotels Food Policy for our concept hotels. The overall goal of the policy is to give our guests a memorable culinary experience while helping increase their understanding of the region they are visiting and raising awareness of healthy eating. At the same time, it prioritises ingredients from local producers, which supports the local economy and ecosystem and reduces emissions from food transportation.
This Policy is already changing the way we source products for our hotels and resorts - with more products being purchased locally - and we expect to be able to measure the effects next year.
