Giving back to communities
We continue to broaden our partnership with Save the Children to support their fight for the right to a safe childhood for all children around the world. This year, we worked to increase awareness about children’s rights and, together with our customers, we donated SEK 1 million to Save the Children.
We renewed our partnership with Save the Children in 2024 and will continue to donate funds to the organisation while seeking other ways to contribute, with special focus on the Nordic countries. We generally encourage our staff to engage in social activities in our destinations.
This year, our staff also participated in more than 264 social support activities across our own hotel operations, including beach cleaning, food donations and other social contributions.
DID YOU KNOW
The ESMENT Foundation in Spain gives employment to people with special needs. In 2024, our Sunwing Alcudia Beach Hotel began selling the foundation’s organic agricultural products in its minimarket, including locally produced olive oil and jams.
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Much of the forest around Rhodes in Greece was devastated by fire in 2023. Our local employees were quick to help, providing food, shelter and assistance to firefighters and the people affected. In 2024, around 250 NLTG employees joined a reforestation drive to replant cypress trees in one of the worst affected areas.
